Recent Blog Posts…
Tracking Your offline Marketing efforts
The well known entrepreneur John Wanamaker once said.. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” While that was true in the 19th Century it can’t be said for the 21st, why? Allow me explain. Before I go into the technicalities of the Internet and how you […]Read more
Will your business survive ‘BREXIT’ or ‘BREMAIN’?
Survive any recession, economic dip or bureaucratic nonsense that may otherwise cripple your business. With Brexit/Bremain looming in a few days, it got me thinking… What can I do that will help me survive the next recession, the impact of Brexit/Bremain and other factors beyond my control? I came up with 100 but here are, […]Read more
Content in Context
Business Growth through positive user experience… Use keywords in context Whether your audience is human or technological, keywords must be used in the proper context. And, if content is King, context is Queen. Both combine to provide the ‘user experience’ and the user experience is what, at the end of the day, decides whether your […]Read more
You do NOT have a problem with Sales & Marketing, you have a problem with Systems
Let me prove it to you… I know this is a bold, broad brush statement but let me share with you a typical example of where a business is stuck at the pre 6 figure stage. Reached a plateau? In this story my imaginary friend Josh, who runs a cleaning business, is frustrated. He is […]Read more
What is Marketing Automation (MA)?
So, apart from the obvious, what is Marketing Automation? Creating leads whilst you sleep Zzz… Have you heard the one about coming to the office, switching on your email and ‘hey presto’, leads are popping up whilst you have been sleeping! Sounds like Nirvana, doesn’t it? This Nirvana CAN be reached! …and it’s accessible to […]Read more