Content in Context

Business Growth through positive user experience…

Use keywords in context

Whether your audience is human or technological, keywords must be used in the proper context. And, if content is King, context is Queen. Both combine to provide the ‘user experience’ and the user experience is what, at the end of the day, decides whether your business is a soaring success or a faltering failure.

Get your content found

‘Findability’ may not be in the dictionary yet. But it should be. It’s a crucial component of your success (or otherwise) on the Internet. If you can’t be found, you can’t make money. And, if you don’t make money, your business will flop with a resounding ‘kkkkkeerrrrrrflump’.

There are 3 main ways people find what they’re looking for online:

  1. they browse using various adaptations of related terminology;
  2. they ask whether it’s Google or fellow users; and
  3. they search – in both structured and unstructured ways

This is where Search Engine Optimisation (SEO) plays its part.

Website content must be formatted, labelled, organised and connected to make it easy for both humans and technological tools to find what they’re looking for. It’s important to remember one thing: users are the ones with the money.

If a search takes too long, they’re likely to abandon it and go elsewhere.

That’s why it’s so important to get your site set up to meet your visitors’ needs.

Good SEO contributes to a positive user experience.

Visitors may be blissfully unaware of the concept of SEO but they will be VERY aware of time passing.

SEO is more valuable than many people might realize. Good SEO is imperative!

Join The £10 Million Challenge Today!

Our mission is to help 100 businesses reach the
£100,000 profit per year mark.

If each business reaches this £100,000 target, that will boost our economy by £10m and help safeguard our livelihoods and our children’s future prosperity! Just imagine what we can achieve if everyone works together to smash it!

Do you have what it takes to break the £100k barrier?

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Gain more info, tips & advice to grow your business…

Published by


Danielle O'Dwyer - Joint partner of Business Growth Midlands