Content in Context

Business Growth through positive user experience…

Use keywords in context

Whether your audience is human or technological, keywords must be used in the proper context. And, if content is King, context is Queen. Both combine to provide the ‘user experience’ and the user experience is what, at the end of the day, decides whether your business is a soaring success or a faltering failure.

Get your content found

‘Findability’ may not be in the dictionary yet. But it should be. It’s a crucial component of your success (or otherwise) on the Internet. If you can’t be found, you can’t make money. And, if you don’t make money, your business will flop with a resounding ‘kkkkkeerrrrrrflump’.

There are 3 main ways people find what they’re looking for online:

  1. they browse using various adaptations of related terminology;
  2. they ask whether it’s Google or fellow users; and
  3. they search – in both structured and unstructured ways

This is where Search Engine Optimisation (SEO) plays its part.

Website content must be formatted, labelled, organised and connected to make it easy for both humans and technological tools to find what they’re looking for. It’s important to remember one thing: users are the ones with the money.

If a search takes too long, they’re likely to abandon it and go elsewhere.

That’s why it’s so important to get your site set up to meet your visitors’ needs.

Good SEO contributes to a positive user experience.

Visitors may be blissfully unaware of the concept of SEO but they will be VERY aware of time passing.

SEO is more valuable than many people might realize. Good SEO is imperative!


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Gain more info, tips & advice to grow your business…

Design or Content who rules?

Design or Content who rules?

On the running debate between design and content, I have to come down on the side of content. Design is, obviously, a visual thing so people don’t take too long to make a decision. But you can only decide if it’s the right one after you’ve read the content.

I guess it’s the same as ‘looks aren’t everything’. Glossy sporty cars may look great but they’re not much cop with a 1200cc engine. People, both male and female, are frequently judged by how they look and the ‘gloss’ often takes precedence over personal values.

Yes, you need good design to attract people to your website. But it’s the content that will encourage them to stay – and return. The fact is, you need both if your website is going to work ie attract healthy traffic and generate leads and sales for your business. But, if forced to opt for one or the other, I would opt for content.

I have to disagree with the statement that design relieves anxiety. My one concession to this is that the design is not off-putting. I always want to read what’s what. As I’m not a designer, I don’t know if a strapline would tell me I was in the right place – or even in the wrong place. Prominent calls to action would, in fact, make me leave. I want to be the one to decide and heavy persuasion would make me decide, but my decision would be to leave.

Perhaps good design would work well on a landing page. But, at this point, the decision has been made and you just want to be clear about what to do next. Third party endorsements, accreditations and testimonials only help reduce anxiety if they are relevant and believable. Many aren’t…

Compelling content engages people and persuades them to buy your goods or services, to return and to recommend you to their friends. But only when your business is supported with great products and great service…

And then customer satisfaction and good customer service will earn you recommendations and bring lots of visitors. And the search engines will reward you with a higher page ranking and more traffic.

Great content keeps your visitors and the search engines content. Does design do that?

Thanks to Heather Haggis for this, a great copywriter and friend!